Business Summary

We're the Producers of Pokémon

We manage the development of new products that keep Pokémon fresh, fun, and exciting as we move forward. We're dedicated to value and the creation of environments where our work can be enjoyed by all.

Video Game Production & Development

Pokémon Originated in Video Games That Keep Getting Better

There have been numerous Pokémon video games since the original series was released. In fact, over 246 million Pokémon games have been sold around the world! Players enjoy collecting and training unique Pokémon characters, as well as exchanging them and battling with friends.

Packed with fun, Pokémon video games are the inspiration for all other Pokémon-related content. The Pokémon Company produces these games in collaboration with various development companies.

Pokémon X and Pokémon Y
Video games for Nintendo 3DS™ released on October 12, 2013. A first for the series, Pokémon X and Pokémon Y were released simultaneously worldwide (excluding some regions), allowing players in different parts of the world to begin playing all at the same time. The games generated much excitement, selling four million units in just two days from their release and establishing a record for selling the most and the fastest in the history of Nintendo 3DS™. In Japan, the games are enjoyed by people of all ages, from children to adults alike.
  • Official Pokémon X and Pokémon Y Website

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Trading Card Game Business Planning & Promotion

Players Create Pokémon Teams and Battle It Out in the Trading Card Game

The Pokémon Trading Card Game grew out of the Pokémon video game series. While there are various ways to enjoy Pokémon, the main focus and appeal of the card game is competitive head-to-head play using decks assembled by the players themselves in accordance to the rules (stack of 30 or 60 cards). Since its release, Pokémon trading card game has shipped a total of 20 billion cards to approximately 74 countries worldwide.

Pokémon Trading Card Game: XY
Pokémon Trading Card Game: XY is based on the latest video games, Pokémon X and Pokémon Y. A variety of products are available to suit players of all levels, from beginners to the more experienced – such as a booster pack of five cards enclosed randomly, as well as a starter set that has everything needed to start playing right away, including three sets of half-decks (set of 30 cards), a playmat, Pokémon coins, and an instructional DVD.
  • Pokémon Trading Card Game Trainers Website

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Licensing & Quality Control

Upholding the Pokémon Brand through Strict Product Evaluation and Support for Licensees

Pokémon video games, animated movies, TV shows, and other products are constantly being released, bringing delight to Pokémon enthusiasts everywhere. At the Pokémon Company, we review, supervise, and grant permission for Pokémon product concepts and designs on a weekly basis. We have carefully reviewed hundreds of thousands of proposals over the years.

Licensing and production are extremely important aspects of our business, and we carefully choose our business partners whilst also ensuring end-to-end quality control. We fully support licensees in the creation of better products, movies, and animations through the provision of content and information. Moreover, we plan cross-promotion campaigns to effectively link Pokémon products with Pokémon video games, card games, TV shows, and movies.

New Pokémon Products and Animated TV Series
When the Pokémon X and Pokémon Y video games were released, various redesigned Pokémon licensed products went on sale at the same time. The first episode of the new Pokémon the Series: XY animated TV series also aired in Japan.
  • Official Pokémon Website and Recommended Products
  • Pokémon: Best Wishes!

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Official Pokémon Center Business Management

Where Fans of All Ages Enjoy over 2500 Types of Pokémon Products

Pokémon Centers are official Pokémon outlets selling Pokémon-related merchandise in eight locations throughout Japan(Sapporo, Tohoku(Sendai), Tokyo, TOKYO-BAY(Chiba), Yokohama, Nagoya, Osaka, and Fukuoka). Since Pokémon Centers also appear in Pokémon video games, fans feel immersed in the Pokémon world as they see and handle Pokémon products at the real-life outlets.

Pokémon Centers sell licensed products available elsewhere as well as original goods available only at those locations. To satisfy the ever-expanding range of Pokémon fans, the range of products continues to rise. Pokémon Centers also host various events to further enhance visitors' enjoyment of Pokémon.

The Pokémon Center Tohoku opens in Sendai AER
On December 4, 2011, the Pokémon center which becomes the first in the Tohoku district opens on the 3rd floor of Sendai AER. The " The Pokémon Center Tohoku " cooperates with " POKÉMON with YOU " which is the East Japan great earthquake reconstruction assistance activities of Pokémon closely, and uses as a concept becoming a base which makes the child of the whole northeast the smiling face.
  • Official Pokémon Website and Pokémon Centers
  • Pokémon Center Staff Voice

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Event Planning & Management

Satisfying Dedicated Fans

Visitors to our events can experience totally new games and videos, enjoy friendly competition with their peers, and become more deeply involved in the world of Pokémon. We host a wide range of events where Pokémon fans can gather to make new friends, see new connective technologies, and experience things they have never seen before. These events delight players of all levels, and include everything from video game and card game competitions to classes for beginners.

World Championships
The Pokémon World Championships for the Pokémon Trading Card Game and the Pokémon video games are held annually in North America during the summer. Despite language and cultural differences, the winners of a number of National Championships meet in heated battles to determine the top Pokémon players in the world.

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International Business

Aiming to Become the World's Favorite Characters

The Pokémon Company and its worldwide affiliates are always striving to increase the popularity of Pokémon in markets around the world. Brand management is handled outside Asia by The Pokémon Company International (based in Seattle and with offices in London). In Korea, the brand is managed by Pokémon Korea, Inc., based in Seoul.

Pokémon X and Pokémon Y, Worldwide Simultaneous Release
Pokémon X and Pokémon Y were released on October 12, 2013 in North America, Europe, Korea, and other regions worldwide. Pokémon is extremely popular overseas, generating great excitement everywhere with every new release of video games and trading card games.

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Marketing & Web Promotion

Spreading Joy through the Internet and Mobile Devices

The Pokémon Company is extremely proud of Pokémon and every staff member is an enthusiastic fan and promoter. To maintain the popularity of Pokémon, we conduct our own thorough marketing and develop suitable promotions. We also manage Internet sites, such as the web portal that serves as the official Pokémon website, and the Pokémon Daisuki Club website where children can acquire the latest information while having fun in the process.

Pokémon Daisuki Club
This is a fun website where visitors can play popular mini-games and participate in campaigns while catching up with the latest information on Pokémon. Members who register with this site will have chances to win free gifts, receive e-mail newsletters filled with the latest information, and more. The website currently has more than 3.7 million members.
  • Official Pokémon Website
  • Pokémon Daisuki Club

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Next Challenge

Continue to Surprise and Excite Pokémon Fans

The Pokémon Company is involved in several business areas beyond those presented here. In everything we do, we strive to surprise fans with something fresh and new. In the future, we will take on new challenges and reach beyond conventional approaches so that we can develop exciting new products and promotions for Pokémon fans everywhere.

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