Business Summary

Video Games, and Much More

From its origin as a video game, Pokémon has branched out into a variety of business lines including a trading card game, animated movies and TV series, variety shows, merchandise, cross-promotion campaigns, events, and official shops.

Furthermore, through our international business efforts to broaden our fan base around the world and utilization of ever-evolving information technology, we are always working to come up with new and inventive ways for people to enjoy Pokémon.

The Pokémon Company also engages in relief efforts to bring joy to the children affected by the Great East Japan Earthquake and develops ICT (information and communications technology) learning tools to encourage children to learn on their own.

Video Games

Video Games are the Origin of All Pokémon-related Contents

The foundation of the Pokémon universe is the Pokémon role-playing game series, first released in 1996. In these irresistible and fun-filled games, players enjoy collecting and training unique Pokémon characters, as well as exchanging them and battling with friends.

We have also released many other video games derived from the main series that offer new play experiences while staying true to the spirit of the original. The Pokémon Company works in collaboration with development companies to ensure that the games retain what makes Pokémon unique.

A Variety of Ways to Play
Pokémon video games can be enjoyed on a variety of platforms. Players can exchange Pokémon characters they trained with friends on handheld game consoles wherever they go, experience realistic Pokémon battles and intense graphics on home consoles, and enjoy the simple, intuitive gameplay of Pokémon Tretta arcade games where they can catch Pokémon characters at ¥100 per play.
  • Official Pokémon Website

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Trading Card Game

Battle Other Players with Cards in the Trading Card Game

Launched in October 1996, the Pokémon Trading Card Game is the oldest Japanese trading card game. Players build decks of 60 cards (or half-decks of 30 cards) by choosing cards with a nearly infinite variety of abilities and effects one by one, and compete in one-on-one strategic battles with each other.

In trading card games, players interact with each other in a variety of ways. They move the game forward themselves, act as referee, and greet and shake hands before and after a game. This face-to-face communication is something that sets card games apart from video games.

Providing Opportunities for Players to Get Together and Battle
The Pokémon Trading Card Game requires an opponent to play. We provide a variety of opportunities for players to come together and battle each other, from hosting official all-day events for beginners and experienced players alike, to planning sanctioned events in toy stores and card shops across Japan.
  • Pokémon Trading Card Game Trainers Website

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Movies and TV Shows

Producing Movies and TV Shows that Create Synergy

The animated Pokémon TV series launched in April 1997 and continues to earn high ratings among children. Since then we have produced many other Pokémon-themed movies and TV shows, including theatrical films released every summer since July 1998 and even a Pokémon variety show that has been on the air since 2002.
The Pokémon Company provides quality control to ensure that our movies and TV shows are of the highest standards and accurately depict Pokémon characters. We are also involved in every step of production from the initial planning stage so that the movies and TV shows can be tied in with games, merchandise, and cross-promotion campaigns.

Your Favorite Pokémon Characters, from the Big Screen to You!
Since 2007, we have been giving away digital Pokémon characters to Pokémon moviegoers, and the response has been fantastic. Fans that go see the films in the theater can download characters that starred in the movie wirelessly into their handheld game console. After the movie, children can continue the adventure at home with the characters they saw on the big screen.
  • Pokémon the Series:XY

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Merchandise

Carefully Inspecting Each and Every Product to Make Them the Best They Can Be

Products based on Pokémon characters made popular through our games, movies, and TV shows are released nearly every day. At the Pokémon Company, we review, supervise, and grant permission for Pokémon product, service, and event concepts and designs on a weekly basis. Over the years we have received hundreds of thousands of proposals, and we carefully review each one.

In our licensing and product development business, we consider our licensees to be important business partners. We require that licensees perform end-to-end quality control, and support them in creating products that are more unique and fun.

Pokémon Centers, the official Pokémon outlets, sell a wide range of original merchandise available only at those locations which we vary by season. Our imaginative Original Product Development Team is constantly coming up with out-of-the-box ideas to find new angles for each and every Pokémon character and develop products to delight our fans.

  • New Pokémon Products

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Cross-Promotions

Working with Our Partners to Create More Appealing Products and Services

Cross-promotion campaigns are another important part of our efforts with licensees. By tying in Pokémon characters with licensees' promotions, we not only make their product or service more appealing, but create opportunities to expose the Pokémon brand to their customers in variety of places.

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Events

Satisfying Dedicated Fans

We host a wide range of events where Pokémon fans can gather to make new friends and experience things they have never seen before. These events delight players of all levels, from new to experienced, and include everything from video and trading card game tournaments to classes for beginners. We also hold events where visitors can meet popular Pokémon characters like Pikachu, bringing smiles to the faces of children and even adults!

Hundreds of Pikachu?!
In August 2014, the event “Pikachu Outbreak!” was held in Minato Mirai 21, Yokohama, which featured a parade of dancing, giant Pikachu. Cries of surprise and delight could be heard from people on the street as the horde of Pikachu suddenly appeared. Videos and pictures of the event were posted on online news and social networking sites around the world, and the response was overwhelming. Being able to have so many of the same Pokémon character appear at once is part of the uniqueness of Pokémon.

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Official Shops

Operating Two Types of Store Formats that Sell Pokémon-related Merchandise

Pokémon Centers have locations throughout Japan in Sapporo, Sendai, Ikebukuro, Minami-Funabashi, Yokohama, Nagoya, Osaka, Hiroshima, and Hakata. Since Pokémon Centers also appear in Pokémon video games, they bring the game world into the real world. Visitors can feel immersed in the world of Pokémon as they see and handle the Pokémon products. These outlets also function as Pokémon information centers, holding elaborate events and providing the latest Pokémon news.

In addition to Pokémon Centers, we also operate Pokémon Stores, a smaller store format that focuses its lineup on the most popular products. We are constantly opening new outlets in high-traffic areas like airports and sightseeing spots.

Our First Pokémon Center in the Chugoku-Shikoku area opened June 2015!
Pokémon Center Hiroshima, our ninth Pokémon Center, opened its doors in June 2015. The first location in the Chugoku-Shikoku area, it sells merchandise and holds events tailored to the local community.
  • Official Pokémon Website and Pokémon Centers
  • Pokémon Center Staff Voice

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International Business

Aiming to Make Pokémon Characters the Most Popular in the World

The Pokémon Company and its worldwide affiliates are always striving to increase Pokémon's popularity in markets around the world. Brand management is handled outside Asia by The Pokémon Company International (with offices in Seattle and London). In Korea, the brand is managed by Pokémon Korea, Inc., based in Seoul.

In Asia, The Pokémon Communications Company works with local agents, tailoring its approach to each region to reach local customers.

Countries differ in many ways, not only in language, but in culture and environment as well. The Pokémon Company works diligently to localize our games, animated movies and TV series, and other products to delight fans worldwide.

Meticulous Localization to Bring Pokémon to Everyone
In October 2013, we released Pokémon X and Pokémon Y simultaneously across the globe (excluding certain regions). The game has seven selectable languages, enabling users to choose their preferred language. This allows players around the world to go on adventures together across the internet, which makes battling and exchanging Pokémon characters even more dynamic.

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New Challenges

Our mission is to take on new challenges that transcend conventional approaches, so that Pokémon continues to be a global favorite

The Pokémon Company is involved in efforts beyond those presented here. In everything we do, we always strive to surprise fans with something fresh and new. One example is developing new ways to play with smartphones and tablets. We will continue to take on new challenges that transcend the boundaries of conventional business lines in developing new products and in promotional efforts, to ensure that Pokémon remains a favorite for years to come.

  • Official Pokémon Website
  • Pokémon Daisuki Club

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For Our Children's Future

Working to Help Children Have a Bright Future

In 2011, we started the POKÉMON with YOU disaster relief project. Endorsed by companies involved with Pokémon, the project aims to bring smiles to the children affected by the Great East Japan Earthquake and make sure they do not have to worry.
In December that same year, we established Pokémon Center Tohoku as a hub for our efforts to bring joy to the children of the entire Tohoku region. All proceeds from the outlet go to relief efforts and events for the children of Tohoku.

Furthermore, in 2014 we released PokeTouch, an educational app for computers and tablets that is available to schools. With PokeTouch, children can learn the basics of computer and tablet operation on their own without need of a manual while having fun at the same time. The app helps children learn the alphabet and typing and also hone their skills in classifying and comparing information by making use of the diverse types and attributes of Pokémon characters.

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